If you are considering starting your own e-commerce company, here are five things that you ought to know. But before we get going, don’t forget that there are hundreds of thousands of people out there all with the same idea. If you want your e-commerce business to be a success, you need to make sure it has something different to offer.
Even if you believe you have come up with a unique idea for your business, the odds are that someone else has already beaten you to the punch. So the first thing you must do is some in-depth research.
Your e-commerce business doesn’t have to be 100% unique. There are boatloads of companies online all selling similar products or services, and most of them are making money. But there’s a difference between just covering your costs and making a decent profit.
To be a success, your company needs a Unique Selling Point (USP). When it comes to printing, for example, Vistaprint is the market leader here in the UK. They were pretty much the first online company to come up with the idea of helping small to medium start-ups market themselves, and they quickly established a growing sector.
Design a good marketing campaign
Marketing is, of course, key for any new enterprise. You won’t get far without it. You’ll need to think about your target audience and the best way to reach them – which social media channels do they use? Is it worth investing in marketing materials like business cards and flyers, or should the campaign be online-only?
If you need help with defining your marketing strategy, you can read an interesting report on the ecommerceco.com website.
Choose the right vehicle for your e-commerce business
As we’ve already said, it is likely that there will be many other businesses competing for the same slice of pie that you are after. Don’t forget that the first impression your potential customers will get of your business is through your website.
There are plenty of companies on the World Wide Web offering free DIY websites. Although these are okay for some people, they are not ideal if you want your e-commerce business to take off and gather pace quickly.
If you are serious about building a successful e-commerce website, you should either commission a specialist company to design and build your website or, as this can be an expensive option, you could opt for ready-made websites which you can customize to your requirements.
If you aim to open an E-store business, here’s a report detailing the best five e-commerce website builders for 2019.
Search Engine Optimization (SEO)
One of the most useful tools for advertising and marketing is search engine optimization. The content on your website needs to be original and should engage with your potential customers as soon as they land on your website. Good SEO is crucial to this aim. It is, for example, estimated that 85% to 90% of niche websites get most of their traffic through search engine optimization.
You can attempt to do your own SEO, and if that is the case, you will find some very useful information on the Moz website.