One of the most important business promotion facts to keep in mind is that people will never get bored of advertising; they want you to pitch a quality product to them in a cool way that transcends the sea of abysmal commercials. Without good promotion, even the mightiest of businesses are destined to fail, and knowing the gist of getting your name out there is the foundation of business success. The world of marketing is constantly evolving, and without keeping pace, failure becomes imminent.
Using target advertising
Just as the internet has managed to depersonalize interpersonal communication, it has paid tribute to everyone’s individuality. Instead of sitting in front of the TV, being fed generic advertisements from even more annoying commercial blocks, users can now enjoy the freedom of choice when it comes to advertising. Has this dealt a huge blow to the marketing aspects of businesses? On the contrary, it turned out to be a win-win situation! How? Well, when the average pre-Facebook era user would see a particular TV or even an internet commercial a certain number of times, they’d grow from not interested to frustrated, and this is very bad news for brand promotion. Nowadays, businesses use big data in order to calculate a specific user’s preferences, actually working towards the goal of pitching their products only to people who might be interested. This is called targeted advertising and it is an extremely useful asset to both sides of the potential transaction.
In addition to the mentioned targeted advertising being used widely on social media websites such as Facebook, LinkedIn, Instagram and Twitter, just establishing a social media presence is promotion in itself. Almost every modern company in the world, from small-scale startups, to large conglomerates are investing their time and money into keeping their social media pages active and interesting, and it’s working!
With a huge portion of the world’s populace constantly looking at some type of screen, it would be downright ridiculous to neglect this hugely useful area of advertising. The best part: creating a social media page is simple, intuitive and, above all, free. Of course, keeping your social media pages active requires time and dedication, but so does everything that yields results.
Using your website
Now, although this means of promotion isn’t nearly as effective as the previous one, it is an unavoidable part of marketing. Firstly, no matter how much trust people put into social media, they tend to be reluctant about brands that don’t have a proper website – if you aren’t on Google, you don’t exist.
Next, a website is a multi-purpose platform – you cannot get into eCommerce without one, and people will always enjoy reading posts on a functional, fast webpage, instead of doing so from, say, Facebook.
Finally, running a website in this day and age is very simple, and, with little effort, it can be made to look like a million bucks!
If there’s one thing people love doing online, it’s reading posts and watching interesting videos. In fact, one could safely say that this is one of the prime uses of the modern online world. Posting commercials that directly advertise your brand or particular product is one thing, but delving deeper into fields that are related or semi-related to what you’re doing can generate a ton of leads. A company that specializes in pitching vacuum cleaners to the market, for instance, will always lean towards posting promotional material about their actual vacuum cleaners, but coming up with an article that deals with modern and futuristic vacuum cleaner technologies will draw attention towards their website; and the more a business is talked about on the internet, the more it will spike in popularity. Your internet presentation is like a living being that wants to be fed internet activity.
Using promo material
Let’s step away from the online world and into a more traditional means of promotion that is constantly being neglected for some reason. People like free stuff, and that is a fact. Buying items in bulk can turn out to be an outstanding promotional asset here. For example, when you buy pens in bulk, chances are that you’ll be getting large quantities for a ridiculous price. Some of these can be put to use as a direct benefit for your business (your employees do need something to write with on a piece of paper). The leftover amounts, however, can be used as promo material: print your brand name and logo on them and your very name will generate leads. Of course, it doesn’t have to be pens; there are many choices here, from practical promotional USBs, to branded umbrellas and bags.
The 21st century has radically changed how business marketing works. Everything is more approachable, intuitive and customer-oriented. Although most popular means of advertising remain in the online world, there are still traditional promotional methods that still remain popular, but unfortunately unjustly overlooked.